NOW SERVING: JUICE
My first ever campaign shoot!
We launched Juice, our newest fragrance designed to make your mouth water. The campaign brought to life the nostalgia of a school lunchroom with trays, jello cups, and spilled juice, viewed through Commodity’s modern lens of simple luxury.
As a Junior Designer, I worked closely with the Head of Creative Advertising to concept the campaign, contribute to the shot list and storyboard, and support production and art direction on set. I also helped extend the campaign’s playful tone into traffic ads that maintained a cohesive and organic feel across paid platforms.
This project sparked my love for ideation and creative direction, performing exceptionally well with an ~8% CTR and ~87% LPV ratio.
Credits:
Head of Brand Creative: Gabriela Della Corna
Junior Designer: Alyssa Sierra
Makeup Stylist: Reza Tabassi
Prop Styling: Liz Mydlowski
Wardrobe Styling: Shayna Arnold
Models: Nandi Summers, Sean Anthony Bryant, and Lindsey Martin
