HANDS ON COMMODITY
Commodity’s Hands On Commodity campaign reimagined fragrance education as a premium brand experience, presenting the concept of Scent Space in a way that felt both educational and luxurious. The challenge was to communicate projection (Personal, Expressive, Bold) as a design choice that shapes how a fragrance is experienced, while sparking curiosity and encouraging exploration across the brand.
Our solution was to frame education through a luxury textbook lens, pairing clean layouts, annotated visuals, and structured storytelling with innovative scanner-based imagery that gave the campaign a tactile, experimental feel. As Lead Designer, I helped concept, ideate, and establish the visual design. The campaign proved that education can feel luxurious, driving results that exceeded expectations with IGAs holding above 100% and peaking at 500%.
Credits:
Head of Brand Creative: Gabriela Della Corna
Visual Design: Alyssa Sierra
