DO YOU SMELL THAT?
Commodity's "Do You Smell That?" campaign introduced the brand's first flagship store in New York City while reinforcing its digital presence. The goal was to make Commodity feel everywhere at once by building awareness, driving people to the flagship, and capturing online sales for those outside NYC At the center was the question "Do You Smell That?", a phrase that carried through New York streets, social platforms, and digital spaces to spark curiosity and tie directly back to the brand. From concept development and storyboarding to ad design and rollout, the campaign delivered on both creativity and performance, achieving a $2.40 CPM for awareness, a 6% CTR for traffic, and a 97% ROAS at conversion.
Credits:
Head of Brand Creative: Gabriela Della Corna
Visual Design: Alvisa Sierra
