DO YOU SMELL THAT?
Commodity’s “Do You Smell That?” campaign introduced the brand’s first flagship store in New York City while reinforcing its digital presence. The goal was to make Commodity feel everywhere at once by building awareness, driving people to the flagship, and capturing online sales for those outside NYC. As Lead Designer, I helped shape the campaign’s visual identity, developing the branding and design system that extended across paid social, packaging, and digital touchpoints. From concept development and storyboarding to ad design and rollout, the campaign delivered on both creativity and performance, achieving a $2.40 CPM for awareness, a 6% CTR for traffic, and a 97% ROAS at conversion.
Credits:
Head of Brand Creative: Gabriela Della Corna
Visual Design: Alyssa Sierra
