COMMODITY'S BRAND VIDEO
Commodity is a modern American perfumery built on an elemental approach and the belief that simplicity is the new luxury. To support Sephora's product pages and staff training, the brand needed a video that could clearly explain its perspective on fragrance. The result was a design-forward piece that introduced Scent Space, Commodity's signature concept, through a mix of animation, behind-the-scenes footage, and film. The video was created to be clear and educational while still feeling dynamic and engaging, making it effective across both consumer-facing and internal platforms.
As Lead Designer, I helped storyboard the video from concept to execution, shaping how Scent Space was communicated through movement and composition. I worked closely with an outside vendor to turn complex fragrance ideas into clear, visual storytelling and assisted with motion graphics throughout production.
Credits:
Head of Brand Creative: Gabriela Della Corna
Visual Design/Animation: Alvisa Sierra
Animation: Chris Gomez