Edena
Spring 2023
Sex & Wellness, Package Design
The packaging design for Edena, a fictional sex and wellness company, aims to reflect the brand's core values of luxury, pleasure, and wellness while providing a secure and discreet storage solution for their vibrating massagers.
The design concept is inspired by the sensual vibrations of musical instruments. I aimed to highlight the unique value of the vibrator as a tool for pleasure, almost like a musical instrument in its ability to create sensations. Incorporating closed captioning elements into the branding resulted in a creative tagline that captures the essence of the product's sensual appeal, in addition to the musical influence.
MILK+ BOLD
Following the surge of lactonic scents in 2024, Commodity spotlighted Milk+ Bold, a warmer and louder evolution of its cult-favorite Milk Expressive, with a full-funnel campaign that framed the fragrance as a cultural headline.
The challenge was to stand out in a booming gourmand category (+172% YoY, with milk searches up +113% and 17.6M weekly Tik Tok views) while reaffirming Commodity as the pioneer of the trend.
Our solution was to build an editorial, tactile world of burning newspapers, copper tones, and oversized print ephemera, then carry that look across press features and Gen Z native social formats. From storyboarding and prop builds to on-set production and BTS, every detail worked to position the fragrance as a newsprint headline. The campaign ran across press, social, and paid ads on Facebook/Instagram, YouTube, Snapchat, Google, and Pinterest (examples on the right).
Credits:
Head of Brand Creative: Gabriela Della Corna
Art Direction: Winnie Lu
Design & Production: Alyssa Sierra
Videography: Shirley Chan
Lighting Tech: Conor James
Prop Styling: Liz Mydlowski
Wardrobe Styling: Shayna Arnold
Makeup: Sophia Serratore
Model: Zach Bousatta
AMEN
Ansen analyzes hurman talogue through the poetics of communication sduring Mass. The Romas Missal is reconstructed sing biblical passages arranged in a new systematt framework, deviating from its traditional grid to retell its nattatives and practicalties.
During my undergraduate studies, I redesigned the Missal to simplify its complexity, using key messaging annotations, icons, and a refined grid structure to make it more approachable while preserving its sacred meaning.
Locate the full wading experience here.
MORE THAN (WHAT) MEETS THE EYE...
An exploration of how design can challenge visual norms and expand indusion.
#morethanmeetstheeye examines how visual communication design can make everyday interactions more inclusive. Focused on the overlooked social implications of eye deformities like strabismus, it challenges conventional ideas of eye contact, sight lines, and "normal" visibility. Through research, writing, and visual exploration, #morethanmeetstheeye repositions design as a tool for empathy and awareness.
ARE YOU NEXT?
Are You Next examines the chaos and emotional weight of mast shootings in America. The project responds to the problem of how often these tragedies are reduced to statistics and headlines, distancing them from their human impact. Through chairs, paper scraps, and abstract shapes, the design translates that emotional weight into visual form, capturing tension, loss, and fragility in a way that feels immediate and personal.
